Earlier this year my good friend and fellow artist Patty Haft agreed to come to my design agency and mentor our people in recovery in the art of marketing and sales. She was a great help to me and those people as she advised, cajoled and prodded budding creatives to learn to how work as a professional in a design agency.
I’ve known Patty since high school when she was one of a group of young girls we guys used to admire at on the beach in Santa Monica. Years later I hired her and her husband, illustrator Dan Long to work on many projects for me when I was the executive creative director at Saban Entertainment. To return the favor she and Dan hired me as a VP of Entertainment Advertising at their ad agency in Valencia. Patty and I spent many days pitching business to all sorts of entertainment companies and worked on many campaigns for Disney, Sony and others. Over the years we both got divorced and remarried and divorced again but maintained our friendship.
When I asked Patty to help me earlier this year I had no idea she was in a major transition in her life. As she tells me now her search for what she wanted to do in the future galvanized as she worked with us at BTS Communications. The result of which is shown here. Artwork pieces that use discarded paper and recycles them into beautiful pieces of art that are fun to look at and have messaging in the art with the use of pictures, graphics and typography. All of her pieces are three dimensional and some move.
Patty is a graduate of Art Center in Pasedena where she majored in illustration and design. Her career has been in entertainment advertising where she successfully ran her own agency along with her then husband Dan Long. Now she is enjoying the creation of fine art.
As we talked over some Mexican food at Sharkey’s in Beverly Hills Patty told me she was going to start exhibiting and selling her work in the late Spring at local fairs and art walks, which I enthusiastically supported. I will follow up with Patty as the months go by and update you on the results of her efforts.
Some time ago I created and published the Illustrators Journal, a magazine which ran anywhere from 15-36 pages and was published quarterly. After four issues and a failed kickstarted campaign I wound it down. It was too much for one person to publish while working fulltime as well. Since that time I’ve toyed around with other versions of the journal but I couldn’t bring myself to jump back into it. I just didn’t have the time to do it justice. However, I could see myself doing a weekly one page newsletter covering various aspects of being an artist in today’s society. What I like about this effort is it takes less time to put together and less time to read. In this era of sound bites and 140 character messaging it seems more appropriate. So here’s the inaugural issue. Sound off and give feedback. The more I get the better I can serve, Thanks,
Our still-primitive social skills haven’t adjusted to modern technology. Information ubiquity, amplification and preservation have cursed our social interactions. As a result, our conversational indiscretions can’t be hidden. “Oh, that? I was just mumbling!” Instead, our mistakes are etched in digital granite. And no platform presents greater problems than Twitter. In fact, of Mashable.com’s eleven greatest social media disasters of 2012, nine involved wayward Tweeting, each of which are summarized here in less than 140 characters:
1. With McdStories, “McDonald’s paid to promote a trend that showered the company in bad publicity.” #oops
2. Snickers paid celebrities in the UK to tweet pictures of themselves eating Snickers bars. Not allowed. #illegal.
3. American Rifleman posted a pro-gun tweet as the mass shooting in Aurora CO was unfolding. #dumb #whatweretheythinking
4. CelebBoutique posted a promotional Tweet using #Aurora to exploit a trending topic, without knowing why it was trending. #insensitive #stupid
5. A Microsoft employee criticized conservative pundit Ann Coulter from Microsoft’s Twitter account, not from his own. #oops
6. A KitchenAid employee made a disparaging Tweet about Obama’s grandmother. #firethisidiot
7. A Stubhub employee used the f-word in a company Tweet. #firethisidiot
8. American Apparel offered discounts to ‘bored customers’ during Hurricane Sandy. #insensitive #stupid
9. At the height of Hurricane Sandy, the Gap encouraged people to do online shopping. #idiotic
“Somewhere, somehow, somebody will Tweet something stupid.”—a corollary to Murphy’s Law for the digerati. The ol’ slip of the tongue, seen by 13,797 followers, viral, searchable, and archived forever for millions more!
Alana Blanchard, artist as brand, Courtney Conologue, digital media, Hawaii, huntington beach open, illustrators journal, innovation, kelly slater, Lakey Petersen, levinland, lon levin, marijuana, surfing
A little while back my design firm BTS Communications was assigned with creating a brand identity for an energy company that operates solely in Pennsylvania. We were flown to their corporate headquarters to talk with the leaders of their organization. WE were school in every aspect of the company and by their own admissions their product was no different from any other energy company in the area….they were all selling electrical power. The only difference was a fluctuation in price and length of contract commitment.
As I listened to the COO talk my eyes wandered to the wall behind him where a series of older ads were hanging. Each ad featured an Aardvark character. “What are those?” I asked. The owner and the COO instantly perked up. “That was a campaign for our telecommunications company.We love that Aardvark!” After a few more questions an idea started to percolate in my head about what could differentiate their energy company from the rest.
The next week or so I started playing around with the idea of a robot who spoke about energy and advised customers how to utilize energy and why our energy company was the one to use. I envisioned this robot to be playful, personable yet extremely smart and educated. Members of our staff chimed in that he should be a superhero who could help customers cut their budget and maintain energy efficiency. Our copywriters started to generate scripts for online spots while I designed a few version of our robot. Within days two robots emerged, Spark, a 3d version with tubing and body parts that resembled a stylized car and Plug a flatter more traditional style robot of the 60′s with simple dials and gizmos on his body. Admittedly these were not NASA type robotics but they were perfect for what we needed.
Here are both in the initial stage of their development. End Part One