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As I search for more information about creativity I find more insightful writing about it.

From Benjy Feen, Photographer
A few recurring traits of successful thinkers /innovators/artists:

They don’t worry about looking silly. They have diverse experience:”Most advances in science come when a person, for one reason or another, is forced to change fields.”— Peter Borden
They work on things they’re passionate about, in ways that align with their personal values.
They work on things that play to their strengths.
They capture their ideas and review them repeatedly over time.
…but they don’t let themselves get too attached to their ideas—they know that they can always come up with new ones.
They team up with people whose strengths balance their weaknesses.
They work intensely, then rest when they’re tired. That means taking breaks throughout the day, sleeping enough at night, and taking vacations.
They often work for years before achieving even a first success.

Note that none of these things have anything to do with “creativity”—
They’re conditions that let creativity arise naturally and be put to good use.

Here are some examples of that thinking in action.

 

BANDAIDS®

At the turn of the century, Mrs. Earl Dickson, an inexperienced cook, often burned and cut herself. Mr. Dickson, a Johnson and Johnson employee, got plenty of practice in hand bandaging. Out of concern for his wife’s safety, he began to prepare bandages ahead of time so that his wife could apply them by herself. By combining a piece of surgical tape and a piece of gauze, he fashioned the first crude adhesive strip bandage.

 

LIFE-SAVERS®

Candy During the hot summer of 1913, Clarence Crane, a chocolate candy manufacturer, found himself facing a dilemma. When he tried to ship his chocolates to candy shops in other cities they melted into gooey blobs. To avoid dealing with the “mess,” his customers were deferring their orders until cool weather. In order to retain his customers, Mr. Crane needed to find a substitute for the melted chocolates. He experimented with hard candy which wouldn’t melt during shipment. Using a machine designed for making medicine pills, Crane produced small, circular candies with a hole in the middle. The birth of LIFE SAVERS!

 

FRISBEE® 

The term FRISBEE did not always refer to the familiar plastic disks we visualize flying through the air. Over 100 years ago, in Bridgeport, Connecticut, William Russell Frisbie owned the Frisbie Pie Company and delivered his pies locally. All of his pies were baked in the same type of 10″ round tin with a raised edge, wide brim, six small holes in the bottom, and “Frisbie Pies” on the bottom. Playing catch with the tins soon became a popular local sport. However, the tins were slightly dangerous when a toss was missed. It became the Yale custom to yell “Frisbie” when throwing a pie tin. In the 40’s when plastic emerged, the pie-tin game was recognized as a manufacturable and marketable product. Note: FRISBEE ® is a registered trademark of Wham-O Mfg. Co.