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cokeI posted this a while back yet it’s an extremely relevant story that bears repeating especially on Earth Day 2013.

OK folks so this doesn’t have the sex appeal of Moxi the Suicide girl but it is important news item that affects everyone worldwide, that includes my followers in Great Britain, Canada, Turkey, Italy, France, Germany, Indonesian and  the rest of the world who visit my humble blog.

Kudos to Coke for this project. Whatever their reasoning for doing this it is a message to us all that we need to change our thinking about water usage and recycling. Their products are still not very healthy and in many cases detrimental to our health. But they taste good and I must admit popping the top of a cold coke on a summer day brings on good memories and refreshes. In celebration of Earth Week, Coca-Cola teamed up with Detroit-based non-profit Urban Farming to launch a rainwater harvesting project at local community gardens. The project uses repurposed Coca-Cola syrup barrels to conserve water and create a sustainable water supply for vegetation in the Urban Farming gardens; thus helping to provide free, fresh produce to the community. The recycled rainwater harvesting systems will be placed in nine community gardens located throughout Detroit. With help and materials from Home Depot, garden structures called “pergolas” will be constructed within each garden and equipped with a rain barrel, solar panel and pump system. waste-waterThe rain barrel will capture rainwater from the roof of the pergolas, store and filter the water into the pump. The solar pump is connected to a drip irrigation system which when activated will water the plant life in the garden. “This Earth Day project highlights the need to learn about the new green technologies that are necessary to preserve our planet and expose our community members to green businesses and green collar job opportunities in the emerging Green Economy,” said Taja Sevelle, founder and executive director of Urban Farming. To date, Urban Farming and its partners have planted and facilitated over 24,000 community and residential gardens across the country and abroad; 1,200 of them in Detroit and surrounding areas.

The first Earth Day was on April 22, 1970. More than 20 million Americans took part in the day’s festivities. Earth Day was founded by former U.S. senator Gaylord Nelson, who was inspired by the passion of the anti-war movement. Nelson originally proposed a “national teach-in on the environment,” according to the Earth Day Network, which organizes grass roots events for the day.