Earlier this year my good friend and fellow artist Patty Haft agreed to come to my design agency and mentor our people in recovery in the art of marketing and sales. She was a great help to me and those people as she advised, cajoled and prodded budding creatives to learn to how work as a professional in a design agency.
I’ve known Patty since high school when she was one of a group of young girls we guys used to admire at on the beach in Santa Monica. Years later I hired her and her husband, illustrator Dan Long to work on many projects for me when I was the executive creative director at Saban Entertainment. To return the favor she and Dan hired me as a VP of Entertainment Advertising at their ad agency in Valencia. Patty and I spent many days pitching business to all sorts of entertainment companies and worked on many campaigns for Disney, Sony and others. Over the years we both got divorced and remarried and divorced again but maintained our friendship.
When I asked Patty to help me earlier this year I had no idea she was in a major transition in her life. As she tells me now her search for what she wanted to do in the future galvanized as she worked with us at BTS Communications. The result of which is shown here. Artwork pieces that use discarded paper and recycles them into beautiful pieces of art that are fun to look at and have messaging in the art with the use of pictures, graphics and typography. All of her pieces are three dimensional and some move.
Patty is a graduate of Art Center in Pasedena where she majored in illustration and design. Her career has been in entertainment advertising where she successfully ran her own agency along with her then husband Dan Long. Now she is enjoying the creation of fine art.
As we talked over some Mexican food at Sharkey’s in Beverly Hills Patty told me she was going to start exhibiting and selling her work in the late Spring at local fairs and art walks, which I enthusiastically supported. I will follow up with Patty as the months go by and update you on the results of her efforts.