by Mary Longshore/Illustrators Journal correspondent
Social games are bringing great success for game developers. According to Newzoo.com, the global mobile market grew 35% in 2013 to reach $12.3 billion. Successful developers often integrate their game with Facebook’s Canvas Page. Facebook reports there are over 200 games on Facebook that support over 1 million active players each month. That is a huge audience!
According to AppData, King.com makes three of the top five Facebook games including: Candy Crush Saga, Farm Heroes Saga, and Pet Rescue Saga. King reports over 30 billion games played per month. The option to play games cross platform is a part of their success. A Facebook case study of Candy Crush Saga reported, “Users who play Candy Crush Saga on mobile and desktop are almost twice as engaged as single platform users…” It certainly seems to be working for King, although business is not completely predictable. “We knew it would be big on Facebook but I think the mobile success is what really took us by surprise,” King’s Chief Creative Officer Sebastian Knutsson said in an interview with BusinessInsider.
Read Mary’s entire article in the Spring Edition of The Illustrators Journal magazine coming out in March.